Communication Methods
Quick Answer - Which Method Should I Use?
Use Phone Call When:
- Customer is upset or frustrated
- Urgent matter
- Complex issue needs discussion
- You need immediate answer
Use Text Message When:
- Quick confirmation needed
- Simple question
- Customer prefers text
- Appointment reminders
Use Email When:
- Detailed information needed
- Formal documentation required
- Customer prefers email
- Long explanation needed
Choosing the Right Communication Method
You have three ways to contact customers. Pick the one that fits the situation.
When to Call
Call is best for:
- Urgent issues - Customer needs help right now
- Complex problems - Need to discuss details
- Upset customers - Personal touch helps
- Immediate answers - Can't wait for text/email
Before calling:
- Check customer's preferred contact time
- Have all info ready (availability, pricing, etc.)
- Find a quiet spot
When to Send a Text
Text is best for:
- Quick confirmations - "Your appointment is Tuesday at 2 PM"
- Simple questions - "Which day works better?"
- Appointment reminders - Day before or morning of
- Status updates - "I've checked availability..."
Keep texts short:
- 1-2 sentences max
- Include key info (date, time, action needed)
- Ask for confirmation if important
When to Send an Email
Email is best for:
- Detailed explanations - Step-by-step process
- Formal documentation - Quotes, estimates, contracts
- Long messages - Too much for text
- After-hours - Customer prefers email over calls
Email tips:
- Clear subject line
- Use paragraphs (not one big block)
- Include all important details
- Professional tone
Check Customer Preferences First
Always check the customer profile before choosing a method.
Some customers:
- Hate phone calls (only text/email)
- Prefer calls (don't text them)
- Have specific times (no calls after 8 PM)
Where to find preferences:
- Customer profile tab
- Previous conversation notes
- Task summary
Quick Decision Guide
| Situation | Best Method | Why |
|---|---|---|
| Customer is angry | Call | Personal touch, faster resolution |
| Need immediate answer | Call | Real-time conversation |
| Simple confirmation | Text | Quick, convenient |
| Detailed explanation | Can include all details | |
| Appointment reminder | Text | Customer sees it immediately |
| Formal quote needed | Professional documentation | |
| Customer prefers text | Text | Respect their preference |
| After business hours | Text or Email | Don't call late |
What If I Can't Reach Them?
If customer doesn't respond:
- Try different method (called? Try text)
- Wait 2-4 hours between attempts
- Document each attempt in notes
- After 3 attempts, escalate
Quick Tips
- ✅ Check preferences first - Some customers hate calls
- ✅ Match the urgency - Urgent = Call, Simple = Text
- ✅ Respect their time - Don't call after hours unless urgent
- ✅ Document everything - Add notes after each contact
- ✅ Follow up if promised - If you said you'd call back, do it
Related Guides
- Phone Calls - Advanced Tips - Get better at calls
- Sending Messages - Text and email how-to
- Can't Reach Customer - What to do when they don't respond
- Customer is Angry - Handle upset customers